Steve Lamacq tweet

“Up-starts take note. A personalised promo never hurts.”

Fred Perry Subculture

“Sugarthief sound like they will have festival audiences singing along in no time.”

BBC Introducing (WM)

“One of our top tips for 2017.
People keep coming up to me saying “Hey Jack! what’s new in the Indie scene in Birmingham? and what band should we be looking out for?.. I keep telling them, “It’s SUGARTHIEF man - they’re the sound - check ‘em out!””

Flying Vinyl

“The first band we’ve put out from a demo submission.

We get sent a huge amount of music by artists, and we listen to pretty much all of it. The Birmingham four-piece combine poppy guitar riffs with big, open choruses and lyrics with an attitude - they’re bringing a fresh vibe to the indie scene.”

A Music Blog Yea? Video Coverage

“I instantly fell in love with Sugarthief.”


“Sugarthief are carrying on the B-Town mantle and venues such as The Rainbow, Hare & Hounds and The Sunflower Lounge are rightly helping to celebrate Birmingham’s place among the best in new UK music.”


“We’re fully captured and awaiting the end of the story impatiently, allowing ourselves a bashful sing-along as the raw but upbeat essence of the song remains intact.”