Unsigned Birmingham band Sugarthief are showing no signs of slowing down in 2018 following a very successful 2017. After supporting The Night Cafe and Charlie Barnes (Bastille) earlier this year as well as a series of successful gigs in London (Nambucca, The Monarch, O2 Islington), Manchester (Jimmy’s, Dulcimer) and Birmingham (Castle & Falcon, Sunflower Lounge, The Flapper) the boys picked up Best Indie Band at the inaugural Birmingham Music Awards as well as being short-listed in 3 other categories. (Best Band, Best Song, Rising Star). Their hardwork has been further rewarded with slots at Isle of Wight Festival, Truck Festival and Blackthorn Festival.
2017 culminated with a Winter tour with The Twang – playing to massive audiences in Glasgow, Leeds, Newcastle and Oxford. The Twang front-man Phil Ethridge saw Sugarthief sharing a stage with fellow Birmingham bands Ocean Colour Scene, Editors, Jaws and Superfood at the inaugural Beyond the Tracks Festival and invited them on tour there and then. This marked the end of a fine Summer for the young band which also saw them open the main stage at YNot Festival, before playing Kendal Calling the same weekend.
The band’s fast trajectory began at the start of 2016 when they posted their first track, ‘New Ends’. It was quickly picked up by taste-makers and press – gaining Sugarthief regular spins on BBC Introducing WM and Amazing Radio. The drop of pop-drenched second single ‘Crowing Youth’, saw them invited to perform an unplugged live session in the Mailbox studio at BBC Birmingham. These two tracks were pressed to 7” vinyl a mere month later courtesy of Flying Vinyl, making Sugarthief the first band to be included via submission of a demo. The rapid-fire release of a trio of tracks was completed with the bitter-sweet ‘Joy Affair’ in December 2016, which was accompanied by their debut video. 4th Single – When did it all go so wrong? was released in March 2017 to a Sell-Out show at the Sunflower Lounge, Birmingham, and their 5th track ‘Provide’ was released the same day they played YNOT Festival and gained multiple plays by Steve Lamacq on BBC Radio 6.
The young four-piece document modern teenage experiences via jangly guitars, pop-ridden basslines and hook laden lyrics. “All the songs are really about my view of a pretty screwed up world”, says front-man Jordi. “Some people call our sound Indie rock/pop – I’m not sure about that… we just make the music and let others worry about pigeon holes”
Brothers Jordi & Jack James formed Sugarthief in the Summer of 2015 joining forces with ex-school pals Reece Downton (Drums) and Luke Owen (Bass). They continue to build their ever growing audience by supporting acts such as: Willie J Healy, The Night Cafe, King No-one, High Tyde, Airways and Cosmo Pyke and have sold out their last 7 headline gigs in Birmingham.
With a mini UK tour in the Autumn to celebrate the release of their debut EP, and Winter support dates with The Twang – there is a very good chance you’ll be seeing and hearing more about these young, hard working Brummies in 2018 and beyond.
Russ James (Manager)