Birmingham band Sugarthief can’t wait to get stuck into 2018 after an eventful 2017, which culminated in a Winter tour with The Twang – playing to sell out audiences in Glasgow, Leeds, Newcastle and Oxford.
The Twang front-man Phil Ethridge saw Sugarthief sharing a stage with fellow Birmingham bands Ocean Colour Scene, Editors, Jaws and Superfood at the inaugural Beyond the Tracks Festival and invited them on tour there and then. This marked the end of a fine Summer for the band which also saw them open the main stage at YNot Festival, before playing Kendal Calling the same weekend.
The band’s fast trajectory began at the start of 2016 when they posted their first buzzworthy track, ‘New Ends’, online in March 2016. It was quickly picked up by tastemakers and press – gaining Sugarthief regular spins on BBC Introducing WM and Amazing Radio. The drop of pop-drenched second single ‘Crowing Youth’, saw them invited to perform an unplugged live session in the Mailbox studio at BBC Birmingham.
These two tracks were pressed to 7” vinyl a mere month later courtesy of Flying Vinyl, making Sugarthief the first band to be included via submission of a demo.
The rapid-fire release of a trio of tracks in 2016, was completed with the bitter-sweet ‘Joy Affair’ in December, which was accompanied by their debut video. Their 4th Single – ‘When did it all go so wrong?’ was released in March 2017 to another Sell-Out show at the Sunflower Lounge, Birmingham. Their 5th track ‘Provide’ was released the same day they played the Main stage at YNOT Festival and gained multiple plays by Steve Lamacq (BBC Radio 6 Music).
The young four-piece document modern teenage experiences via jangly guitars, popridden basslines and hook laiden lyrics. “All the songs are really about my view of a pretty screwed up world”, says front-man Jordi. “Some people call our sound Indie rock/pop – I’m not sure about that… we just make the music and let others worry about pigeon holes”
Brothers Jordi (18) & Jack James (20) formed Sugarthief in the Summer of 2015 after a few years busking and playing open-mic nights. Their desire to play their ‘home-recorded’ music in a full band setup led them to join forces with ex-school pals Reece Downton (Drums) and Luke Owen (Bass).
Sugarthief have already started to record new material with plans to release an EP in 2018. They are also finalising dates for their first headline UK tour and will be making more festival appearances, so there is a very good chance you’ll be seeing and hearing more about these young, hard-working Brummies.
Russ James (Manager)